Activity in ADI (Association for Industrial Design)

• ADI (Association for Industrial Design) Lombardia Council managing member
• Member of Design Permanent Observatory (experts group for the selection of Compasso d’Oro prize).
• Founder and coordinator of ADI (Association for Industrial Design) Food Design Commission
• Theorizer of Food Design Discipline and creator of the manifesto of the Food Design
• Development content on Food Usability
• Development of Food Design 2.0
• Drafting of the content of basic training on Food Design for training institutions
• Development programs and activities of the delegation (international exhibitions and initiatives)
• Member of ADI Enterprise Department for Food factories selection
• Chief of Food Design delegation in Shanghai mission on 2007

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Il manifesto del Food Design

Publishing

• Columnist for the Food Design at Ottagono, Markup IlSole24Ore, Interni Panorama, Promotion, Stampi e Design and RistorArte
• Content provider on the same subject for many publishers.
• Author of texts, book, handouts and written to the Food Design
• Founder and Director of the First “Food Design and Innovation Food Technology forum” a Social Network Food Design 2.0 http://network.fooddesign.it
• The Food Design: Volume about Food Design (available in April 2010 Compositori Editore)
• In the protagonist in the Book "Activa" (DDE Editions)
• In the protagonist in the Book "Le ricette dei Designer" (Compositori Editore)

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Image avalaible as soon as possible

Education compart

• Consultant for educational courses and teacher in Food Design for “Istituto Europeo di Design” Rome and São Paulo
• Teacher in SDA Bocconi School of Management Master in Milan
• Teacher in Master of Food Engineering in Genua University April 2010 • “Poli.Design” “Food Experience Design” Milan 2006 2007 2008 2009 • Developer of Food Design contents in the Master on “Food Culture & Marketing at IULM University in Milan
• ALMA University in Bologna MBA Made in Italy 2007 2008 2009
•  “Centro Sperimentale Design Poliarte” Ancona
• ISIA Florence, and Politecnico Milan Thesis supervisor
• Italian Design School Padua, Inauguration years with academic lecture on Food Design.
• Inspirational of numerous Thesis on Food Design in various International universities.
• Milano Made in Design New York, Food Design seminars.

He also develop specific workshop program for international industry that needs to approache with academic world to work in design project team.

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Masterclass in NYC

São Paulo IED Brasil Food Design Master

International conferences

Rapporteur and chairman at various symposia and conferences on the Food sector.
• Unindustria Treviso with Bonduelle • The shapes of Ice Cream (Molecular behavior) Florence Accademia Italiana della Cucina  and Florence Polytechnic with Francesco Trabucco • The new  Italian Food Valley, Congress held in Lodi at “Padano Scientific Park”. • Food Experience Design Rimini Fair 2006 • IIR Meal solution Milan By Sergio Comito Viola and Simona Cazzaniga in Milan • Moderator in ADI International Conference of Food Design delegation in Milan with Hans Van Daele, Paolo Manfredi and Simona Cazzaniga • Moderator in ADI International Conference of Food Design Delegation in Turin with Paolo Massobrio, Paola Zini and Guido Gobino • Round Table on Food Design Shanghai 2007  selector of the participants, coordinator of the speakers and Chairman • Design in Education (Studying how the system in Italy, views of training in design) with Dalia Gallico in Turin and Bologna. • Baccanale in Imola, Pasta’s shapes and design with Aldo Colonetti, Massimo Montanari and Enrico Azzimonti. • Industry Museum Festival with Maurizio Morgantini and Angelo Cappellini in Milan • Innovation Circus 2007 Milan • La Repubblica “Affari & Finanza” Conference 2009 Milan.

Special Guest
C-Dream Costa Crociere Genoa • Sanpellegrino Second Life • Telegiornale ToscanaTV Florence • Inauguration academic year Italian Design School Padua • President of jury in the competition for the tipical Milanese “michetta” bread redesign (Arte da Mangiare) Milan • Guest Star in Master-class to the International Eurasian Design Festival in Ekaterinburg (Russia) • Innovation Circus Milan. • Organization of Precious and Delicious Prize competition, president of the jury for designing Chocolate jewels held in Las Vegas and Hong Kong.

Testimonial
ISI Trabo New York 2005 • ISI 2007 Macef  Milan 2007 • Metro Host Milan Italy 2008 • Angelo PO one star per day host Milan 2005 • Angelo PO one star per day MIA Rimini 2006 • Angelo PO one star per day host Milan 2007 • Inauguration of Tuttofood Fieramilano. • Sanpellegrino IBU (International Business Unit) Sparkling fruit beverages in Food combination in Venice. • Speaker in Living “Feeding the Body and Soul” by New York Times with Elio Fiorucci and Aldo Colonetti New York • Design forum Costagroup (Etica ed estetica del Food Entertainment) Mia Rimini 2009 • POPAI IULM (To pack or not to pack) Milan 2009 • InnovHub (Innovative Day – Deep Design) Milan Chamber of Commerce Monza 2009 • Design Desk Assolombarda Milan 2009

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Special Guest in Ekaterinburg (Russia) Design Festival


TG2 Italian Television News interview

Advice for exhibitions in museums and Fairs

• Curator of exhibitions and international competitions on Food Design
• Consultant for Fair organizations • Designed in Italy 1st edition October 2005 Padua • Macef Milan 2007 Area Experience • Tecnobar & Food Padua • Tuttofood Milan • Host Milan (Ecohotel with nemo, Ministry of Environment , Enel, fieramilano)
• Exhibitions Curator • WIKI FOOD DESIGN 2.0 Macef 2008 Milan • Food Design Story Box,  Salone del Mobile (Press office Zona Tortona, Bookshop Triennale, Televisionet, via Manzoni) Milan • Food Design Story Box Tuttofood Milan • Designed in Italy, Padua • DDN Fuorisalone Textare, Texture, Guxtare with Mauro Olivieri (Fuorisalone exhibition) Milan • Tecnobar & Food Padua
• International events supervisor • Italian team design consultant in World Ice Cream Cup 2006 Rimini 1st ranking. • Italian team design consultant in World Pastry Cup Lyon 2007 3rd ranking, 1st prize Press • Swiss team design consultant in World  Pastry Cup Lyon 2007 • Individual World Pastry Cup Paris 2007 Caramelo Sciampagna • Development product lines food Venice Café (City of Venice, Giugiaro Architecture, La Quinta) • Drinking Light Water concept development for Kei Kagami in Milan • Arte da Mangiare New York 2005 • Identità Golose Valrhona 2007 in Milan  • Milano Made in Design New York (Food Design with Arte da Mangiare) • Grandesign 2005 Milan • Grandesign 2006  Bologna • Mostra Internazionale del Cinema di Venezia 2005 in Venice • Precious and Delicious Competition JCK Las Vegas and Hong Kong for Assicor Promos and  ADI Lombardia on 2008 • Nestlé Waters Conference Chicago April 2008 • My Sweet Happy Hour Milan Design Week 2009 (CioccolatItaliani, Costagroup, Food Design Studio, Mina Design, Asti DOCG) • My Personal Party Kit (Regione Lombardia, Cestec, DDN, Zona7, Food Design Studio) in Pirelli Skyscraper 31° floor Milan 2009

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Wiki Food Design 2.0 Macef 2008


Wiki Food Design 2.0 Macef 2008

Industrial Design and Creative Direction

• Founder along with Roberto Carcangiu of Food Design® Studio Milan
• Founder of Zona7 – Design services company Milan – Rome – Florence – Bari – São Paulo
• Consultant, creative director and designer for: Milan Fair, Promos Milan Chamber of Commerce, Lino's Coffee, Nestlé, Sanpellegrino, Perugina, Campari, Milky Walky, CioccolatItaliani, ADI, Cestec Regione Lombardia.
• Strategic partner for the Design of Food: Costagroup, Future Brand Giò Rossi Associates (McCann Erickson), Nemolab Future Exploration Lab (trendwatching expertise), EGG Eventi.
• Design products • Sanpellegrino lamp exhibitor for Clavette submitted to the Guggenheim Museum in Venice • Campari red pearls • Campari tonic soda drinking lamps “Opere di luce” New York (ADI Promos) • Food Design Story Box • Campari drinking light water lamp concept Salone del Mobile Superstudio+ in Milan • Palette flutes rack • Pocketizer Happy Hour folder • Contemporary furniture coordinated lines • Series of lamps including Cobra selected in 1995 upon one of the best products of designers under 35.
• Concept creator: Whole concept development and strategic planning of new food format franchising Milky Walky and Cioccolati Italiani
• Creative director and chief of design center for Mina Design
• Developing a limited edition of trays for MH MUMM F1 Champagne during a F1 Monza Race event

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Spread Spoon CloseUp