Task Directory ...working on!


Food Design Advisory & Management - www.fooddesign.it
The Food Design landmark since 2002
Associate Studio specialized in innovative consulting for the Food & Beverage companies. Founded by Paolo Barichella the Theorist and opinion leader in Food Design.
In the consulting activity, responsible for:
Food Design, Food Engineering Management, Strategic Design, Concept Design, Design Lifestyle, format and product development, creative direction.
During the activity has developed propriety assets of Food Project Concept and format.


Cucina Efficace - www.cucinaefficace.it
Contemporary Cooking System invented by Paolo Barichella

Cucina Efficace is an Italian word meaning "Effective Cooking", an exclusive collection of methods to boost your cooking techniques. La Cucina Efficace is now a Book and more than a book! A whole processes easy to follow when there is true passion for cooking but very few time to do it.
The system is composed by a Book, Tools box, Courses, and more... In march 2014 starting a roadshow of the system in the main Italian Bookshops, Houseware Stores and Supermarkets


Sensory Design - www.sensorydesign.it
Generating Experience and Lifestyle through Sensory Design
The method by Paolo Barichella to create emotions through the senses in 8 specific times. Applied to:
Sensory Brand Guidelines Sensory Dinner Experience Format Workshop and courses to senses education Concept Food Experience Store development Sensory Design applied to R&D and Production of Food products (How to Design a food product by sensory) sensory design as a working method on food design Lifestyle Design and management Production of reproducible emotion System


Hospitality Design & Management Strategies For Tourism, Food and Wine
IED Florence (Istituto Europeo di Design) Master - www.ied.edu

The Guest is not yet a Client
Paolo Barichella and Ilaria Legato are the coordinator of the Course.
The Master is open to post-graduates from diverse majors who are particularly interested in Food, Wine and Tourist world’s dynamics. This includes graduates in Management, Hospitality, Communication, Marketing and Service Design, students with an associate degree in related fields such as Branding or Communication, as well as candidates who have significant professional experience in the field.


Eatool - www.eatool.it
Effective Food Tools
Eatool is an exclusive selection of useful tools and effective systems designed for eating. The usability approach for social events with food consume is the leitmotif.
The selection is composed by: anthropometric saucers and cutlery; enhanced instruments, maximised kitchenware, stemware booster and pickers for standing dinner .
Specialised in Banqueting, Catering and events formats with contextualised innovative food solutions.
Do not miss the new line of customizable snack package with built-in towel "Care about you".


Coffee Design Kit - www.coffeedesignkit.com (Houseware and Ho.Re.Ca.)
Revolutionary and innovative Special Coffee Format Conceptualized by Paolo Barichella. Designed for Mepra, is now evolving in a Format for Bar


Coffee Design Store - www.coffeedesignstore.com
Based on the Coffee Design Kit Experience is a whole cafeteria Store condensed in a Corner. Revolutionary and innovative Food Format Conceptualized by Paolo Barichella
Also see Facebook Page


Food Design Cafè - http://cafe.fooddesign.it
Revolutionary and innovative Food Format Conceptualized by Paolo Barichella
Work in Progress, Coming soon


Affetto's - www.affettos.com
Revolutionary and innovative Food Format Conceptualized by Paolo Barichella and Designed by Mauro Olivieri
Work in Progress, Coming soon


Swiss Made Chocolate - www.helvetichoc.ch
Revolutionary and innovative Food Format Conceptualized by Paolo Barichella
Work in Progress, Coming soon


Between Plus - www.betweenplus.com
Work in Progress, Coming soon


Food Design Community - http://community.fooddesign.it
Food Design Community is a Facebook Group created by Paolo Barichella to give the opportunity to talk about the world of Food Design

About - paolo.barichella.name

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Past tasks


International conferences

Rapporteur and chairman at various symposia and conferences on the Food sector.
• Unindustria IT FlagTreviso with Bonduelle • The shapes of Ice Cream (Molecular behavior) IT FlagFlorence Accademia Italiana della Cucina  and Florence Polytechnic with Francesco Trabucco • The new  Italian Food Valley, Congress held in IT FlagLodi at “Padano Scientific Park”. • Food Experience Design Rimini Fair 2006 • IIR Meal solution Milan By Sergio Comito Viola and Simona Cazzaniga in IT FlagMilan • Moderator in ADI International Conference of Food Design delegation in IT FlagMilan with Hans Van Daele, Paolo Manfredi and Simona Cazzaniga • Moderator in ADI International Conference of Food Design Delegation in IT FlagTurin with Paolo Massobrio, Paola Zini and Guido Gobino • Round Table on Food Design China FlagShanghai 2007  selector of the participants, coordinator of the speakers and Chairman • Design in Education (Studying how the system in Italy, views of training in design) with Dalia Gallico in Turin and IT FlagBologna. • Baccanale in IT FlagImola, Pasta’s shapes and design with Aldo Colonetti, Massimo Montanari and Enrico Azzimonti. • Industry Museum Festival with Maurizio Morgantini and Angelo Cappellini in IT FlagMilan • Innovation Circus 2007 IT FlagMilan • La Repubblica “Affari & Finanza” Conference 2009 IT FlagMilan.

Special Guest
C-Dream Costa Crociere IT FlagGenoa • Sanpellegrino UK FlagSecond Life • Telegiornale ToscanaTV IT FlagFlorence • Inauguration academic year Italian Design School IT FlagPadua • President of jury in the competition for the tipical Milanese “michetta” bread redesign (Arte da Mangiare) IT FlagMilan • Guest Star in Master-class to the International Eurasian Design Festival in Russia FlagEkaterinburg (Russia) • Innovation Circus IT FlagMilan. • Organization of Precious and Delicious Prize competition, president of the jury for designing Chocolate jewels held in USA FlagLas Vegas and HK FlagHong Kong.

ISI Trabo USA FlagNew York 2005 • ISI 2007 Macef  IT FlagMilan 2007 • Metro Host IT FlagMilan Italy 2008 • Angelo PO one star per day host IT FlagMilan 2005 • Angelo PO one star per day MIA IT FlagRimini 2006 • Angelo PO one star per day host IT FlagMilan 2007 • Inauguration of Tuttofood Fieramilano. • Sanpellegrino IBU (International Business Unit) Sparkling fruit beverages in Food combination in IT FlagVenice. • Speaker in Living “Feeding the Body and Soul” by New York Times with Elio Fiorucci and Aldo Colonetti USA FlagNew York • Design forum Costagroup (Etica ed estetica del Food Entertainment) Mia IT FlagRimini 2009 • POPAI IULM (To pack or not to pack) IT FlagMilan 2009 • InnovHub (Innovative Day – Deep Design) IT FlagMilan Chamber of Commerce IT FlagMonza 2009 • Design Desk Assolombarda IT FlagMilan 2009

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Special Guest
Special Guest in Ekaterinburg (Russia) Design Festival

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TG2 Italian Television News interview

Advice for exhibitions in museums and Fairs

Curator of exhibitions and international competitions on Food Design
Consultant for Fair organizations • Designed in Italy 1st edition October 2005 IT FlagPadua • Macef IT FlagMilan 2007 Area Experience • Tecnobar & Food IT FlagPadua • Tuttofood IT FlagMilan • Host IT FlagMilan (Ecohotel with nemo, Ministry of Environment , Enel, fieramilano)
Exhibitions Curator • WIKI FOOD DESIGN 2.0 Macef 2008 IT FlagMilan • Food Design Story Box,  Salone del Mobile (Press office Zona Tortona, Bookshop Triennale, Televisionet, via Manzoni) IT FlagMilan • Food Design Story Box Tuttofood IT FlagMilan • Designed in Italy, IT FlagPadua • DDN Fuorisalone Textare, Texture, Guxtare with Mauro Olivieri (Fuorisalone exhibition) IT FlagMilan • Tecnobar & Food IT FlagPadua
International events supervisor • Italian team design consultant in World Ice Cream Cup 2006 IT FlagRimini 1st ranking. • Italian team design consultant in World Pastry Cup FR FlagLyon 2007 3rd ranking, 1st prize Press • Swiss team design consultant in World  Pastry Cup FR FlagLyon 2007 • Individual World Pastry Cup FR FlagParis 2007 Caramelo Sciampagna • Development product lines food Venice Café (City of Venice, Giugiaro Architecture, La Quinta) • Drinking Light Water concept development for Kei Kagami in IT FlagMilan • Arte da Mangiare USA FlagNew York 2005 • Identità Golose Valrhona 2007 in IT FlagMilan  • Milano Made in Design USA FlagNew York (Food Design with Arte da Mangiare) • Grandesign 2005 IT FlagMilan • Grandesign 2006  IT FlagBologna • Mostra Internazionale del Cinema di Venezia 2005 in IT FlagVenice • Precious and Delicious Competition JCK USA FlagLas Vegas and HK FlagHong Kong for Assicor Promos and  ADI Lombardia on 2008 • Nestlé Waters Conference USA FlagChicago April 2008 • My Sweet Happy Hour IT FlagMilan Design Week 2009 (CioccolatItaliani, Costagroup, Food Design Studio, Mina Design, Asti DOCG) • My Personal Party Kit (Regione Lombardia, Cestec, DDN, Zona7, Food Design Studio) in Pirelli Skyscraper 31° floor IT FlagMilan 2009

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Wiki Food Design 2.0 Macef 2008

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Wiki Food Design 2.0 Macef 2008

Industrial Design and Creative Direction

Founder along with Roberto Carcangiu of Food Design® Studio Milan
Founder of Zona7 – Design services company IT FlagMilan – IT FlagRome – IT FlagFlorence – IT FlagBari – BR FlagSão Paulo
Consultant, creative director and designer for: Milan Fair, Promos Milan Chamber of Commerce, Lino's Coffee, Nestlé, Sanpellegrino, Perugina, Campari, Milky Walky, CioccolatItaliani, ADI, Cestec Regione Lombardia.
Strategic partner for the Design of Food: Costagroup, Future Brand Giò Rossi Associates (McCann Erickson), Nemolab Future Exploration Lab (trendwatching expertise), EGG Eventi.
Design products • Sanpellegrino lamp exhibitor for Clavette submitted to the Guggenheim Museum in IT FlagVenice • Campari red pearls • Campari tonic soda drinking lamps “Opere di luce” USA FlagNew York (ADI Promos) • Food Design Story Box • Campari drinking light water lamp concept Salone del Mobile Superstudio+ in IT FlagMilan • Palette flutes rack • Pocketizer Happy Hour folder • Contemporary furniture coordinated lines • Series of lamps including Cobra selected in 1995 upon one of the best products of designers under 35.
Concept creator: Whole concept development and strategic planning of new food format franchising Milky Walky and Cioccolati Italiani
Creative director and chief of design center for Mina Design
Developing a limited edition of trays for MH MUMM F1 Champagne during a F1 Monza Race event

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Spread Spoon
Spread Spoon CloseUp

Education compart

Consultant for educational courses and teacher in Food Design for “Istituto Europeo di Design” IT FlagRome and BR FlagSão Paulo
• Teacher in SDA Bocconi School of Management Master in IT FlagMilan
• Teacher in Master of Food Engineering in IT FlagGenua University April 2010 • “Poli.Design” “Food Experience Design” IT FlagMilan 2006 2007 2008 2009 • Developer of Food Design contents in the Master on “Food Culture & Marketing at IULM University in IT FlagMilan
• ALMA University in IT FlagBologna MBA Made in Italy 2007 2008 2009
•  “Centro Sperimentale Design Poliarte” IT FlagAncona
• ISIA IT FlagFlorence, and Politecnico IT FlagMilan Thesis supervisor
• Italian Design School IT FlagPadua, Inauguration years with academic lecture on Food Design.
• Inspirational of numerous Thesis on Food Design in various International universities.
• Milano Made in Design USA FlagNew York, Food Design seminars.

He also develop specific workshop program for international industry that needs to approache with academic world to work in design project team.

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Masterclass in NYC
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São Paulo IED Brasil Food Design Master


Columnist for the Food Design at Ottagono, Markup IlSole24Ore, Interni Panorama, Promotion, Stampi e Design and RistorArte
Content provider on the same subject for many publishers.
Author of texts, book, handouts and written to the Food Design
Founder and Director of the First “Food Design and Innovation Food Technology forum” a Social Network Food Design 2.0 http://network.fooddesign.it
The Food Design: Volume about Food Design (available in April 2010 Compositori Editore)
In the protagonist in the Book "Activa" (DDE Editions)
In the protagonist in the Book "Le ricette dei Designer" (Compositori Editore)

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Image avalaible as soon as possible

Activity in ADI (Association for Industrial Design)
2006 - 2010

ADI (Association for Industrial Design) Lombardia Council managing member April 2008 – December 2010
Member of Design Permanent Observatory (experts group for the selection of Compasso d’Oro prize).
Founder and coordinator of ADI (Association for Industrial Design) Food Design Commission
• Theorizer of Food Design Discipline and creator of the manifesto of the Food Design
• Development content on Food Usability
• Development of Food Design 2.0
• Drafting of the content of basic training on Food Design for training institutions
• Development programs and activities of the delegation (international exhibitions and initiatives)
Member of ADI Enterprise Department for Food factories selection
Chief of Food Design delegation in Shanghai mission on 2007

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Il manifesto del Food Design